09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0 Theory
I actually have two theories about the epidemic spread of this number. Sony could be behind the initial crack and spread of the key. This would benefit them by playing to the movie studios that their format is more secure and not nearly as easy to crack. Sony would lay HD-DVD to rest by taking all of the movie studios over to their format.
Second, the makers of HD-DVD could be behind it themselves. They are already behind in the format war. Why not release a crack, send take down notices to anyone that posts the crack, which will in turn spur more people into posting the crack, spreading the word to everyone, and before you know it, everyone is talking about HD-DVD and that other format is left behind. They know that the crack will be patched, and what little sales they will lose initially, they will make up for ten-fold in the near future. There's no such thing as bad publicity.
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